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Tag Archives: strategy workshop

What are you here to do?

Can you communicate your organisational strategy in one word, or a single phrase? It’s something I advocate strongly during client strategy workshops. The idea is to have a memorable, simple rallying cry, such as IBM’s ‘Think’, Apple’s competitively positioned ‘Think Differently’ or Southwest Airlines ‘Wheels Up’. We all know how focused each of these organisations have been around these tight themes.