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Monthly Archives: October 2021

What’s your financial context?

I recently had two interesting conversations about financial context, and the way leaders think about revenue and opportunity. In the first case, the executive team was presenting a case study about a new service offering. This new business initiative was worth around $2M in revenue – frankly a sum that is dwarfed by their core business, but it has massive potential, and is likely to scale as a significant part of their 5-year strategy.